
A railroad bridge over the Ohio River begins to disappear from fog that developed around midday Wednesday, Feb. 1, 2012 as seen from the river’s bank in Metropolis, Ill. A coal barge is also shown in the photo, pushed closer than usual to the bank due to Ohio rising rapidly. (AP Photo/The Paducah Sun, John Wright)
It’s always interesting to spend some time with my friends from the coal industry when the West Virginia Coal Association holds its annual mining symposium here in Charleston.
Some industry folks are often more candid about various issues at this event, perhaps not realizing — despite the best efforts of association lobbyists to warn them — that there might be a few reporters in the room. And it’s fascinating to hear folks from the West Virginia Department of Environmental Protection play to the industry audience, often offering little more than what sounds like a parroting of mine operator complaints about interfering federal agencies or meddlesome citizen groups.
Honestly, though, it is helpful to get to hear more from folks who aren’t always the industry’s main public faces. Though I frequently wonder why the coal association, if it really wants this to be an educational event, doesn’t bring in some speakers who might tell the operators something they don’t want to hear … for example, why include four coal spokesmen from surrounding states on this morning’s event, “Obama’s No Job Zone – A Panel Discussion”? Why not put somebody like Bo Webb on that panel, and let the mine operators hear more directly from a citizen affected by their industry’s activities? Or why not invite WVU’s Michael Hendryx to come and educate the industry about what his studies have found about mining’s potential impacts on public health?
I mean, I heard Alpha Natural Resources vice president Mark Schuerger talk about how his company believes it needs to engage with ALL of its stakeholders, not just those it picks. As Schuerger says, engaging everyone is harder, and it can turn into a bigger and sometimes more personal thing.
Lots of the state’s leadership are banking on the notion that Alpha is honestly trying to change from the “bad old days” of Massey Energy, that what Rep. Nick Rahall calls “the new ownership in Southern West Virginia” is going to move the industry beyond repeated environmental controversies and workplace disasters. One thing that’s troubling though, is that some of the positions being advocated by Alpha aren’t really that different from those advocated by Massey under Don Blankenship. They’re cleaned up and made to sound nicer and less confrontational. But then again, Schuerger made a point of labeling the EPA’s efforts to reduce mining impacts as a “permitorium” and he called EPA air regulations aimed at saving thousands of lives “ill-conceived.“
Among the more interesting things I heard this week were the back-to-back pitches by Gov. Earl Ray Tomblin and Senate President Jeff Kessler about the great benefits the state of West Virginia could get from increase natural gas drilling in the Marcellus Shale, given that it came after Alpha’s Schuerger made a major point about the threat natural gas presents to coal (something emphasized by this week’s announcement that Patriot Coal is cutting back more on its thermal coal production here in West Virginia, to the tune of 250 jobs lost in Boone County).
It’s not surprising that our elected officials seem tone-deaf to what’s going on in energy markets. It’s not like Gov. Tomblin or Sen. Kessler can go around questioning if natural gas is a good alternative, all the while they are practically giving away the store to try to lure a gas “cracker” plant to the state. You have to wonder, though, if our political leadership is entirely incapable of looking to the future, what with the governor and the senate president both refusing to even consider legislation that would enact a small tax increase on coal and natural gas to pump billions of dollars into a fund for future economic development, education and infrastructure projects.
With all that said, one common refrain I’ve heard over and over at these and other industry events is that the coal business is just misunderstood by the public (and the press and, I assume, political leadership). Alpha’s Schuerger made that point this week:
Our business is more than challenging. It’s unforgiving. Our business is largely misunderstood. It’s up to us to tell the other side of the story.”
Part of the problem, though, is that — like most of us — coal industry folks who work hard and care about what they do don’t like to admit their failings. If there’s one thing that Alpha Natural Resources desperately wants to do, for example, it’s to not have the words “Upper Big Branch” mentioned very often, if ever again. No, the UBB Mine Disaster wasn’t Alpha’s fault. But the thought of those 29 miners who got blown up on April 5, 2010, is more of a reminder than the industry wants of what the coal industry has and can do to the communities where it operates. If Alpha officials really want to confront stakeholders and engage the public in honest discussions about the industry, Mark Schuerger would have mentioned yesterday that, while he was talking, one of his company’s contractors was being sent to jail for lying to federal agents — Schuerger could have said that what Raymond Dawson did was wrong, and Alpha won’t tolerate it. Instead, we witnessed a coal industry lawyer telling clients and potential clients they might want to consider taking the Fifth, rather than possibly get caught up in a federal charge for lying to the government.
Coal Association Chairman Gary White, who has taught me a thing or two about coal over the years, also talked this week about this issue of coal being misunderstood. As I reported in today’s Gazette:
“We have to continue to defend our industry,” White said. “We have moved the needle of public opinion. The public knows the size of this industry and the contributions to our economy. What they don’t know is that this is an industry that is caring and innovative.”
Gary’s point is partly backed up by the recent polling done for the Appalachian Mountain Advocates, which gave very strong favorable numbers to coal companies. Of course, that poll also showed strong opposition to mountaintop removal, and support for tougher regulations on strip mining.
This was the other thing that Gary White said that really got me thinking:
White said that, while the industry will continue to actively oppose tougher restrictions on mountaintop removal and some federal safety initiatives, many mine operators have found plenty of ways to comply with such rules.
“We will continue to find new, innovative and, in some cases, revolutionary ways to seek permits,” White said, “despite all of the challenges we face from the regulatory agencies.”
If the public doesn’t know that the coal industry has and is finding ways to obtain permits that can comply with the new water pollution guidance from EPA, well, how in the world would the public know that? That’s certainly not part of the industry’s massive public relations campaign. It is hardly ever reported by the region’s media.
And gosh, who have we heard recently say something very similar to what Gary White said? Well, it was the U.S. EPA, in its letter about CONSOL of Kentucky’s Buffalo Mountain Mine:
The EPA’s review of the mining operator’s proposal indicates that feasible, cost effective steps are available to be incorporated into the operation to avoid and minimize the significant, adverse environmental and water quality impacts associated with the Buffalo Mountain mine. Unlike Buffalo Mountain’s mine design, modern, technically feasible and cost-effective mining practices are being proposed and incorporated by many mining companies into their mine designs with the intent to significantly reduce the adverse effects to the aquatic ecosystem.
Instead of telling that story, what we get from the mining industry and its politician friends is more of the same — panel discussions called “Obama’s No Jobs Zone.” If the coal industry is misunderstood, maybe its own public relations agents and lobbyists are to blame. Of course, a PR campaign that explains how the industry is complying with tougher regulations might undermine their effort to kill off those tougher regulations …