‘Clean coal’ and The Lorax?

January 29, 2010 by Ken Ward Jr.

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I post this link from The Wonk Room without further comment …

In a shameless act of greenwashing, a coal-gasification startup has named itself without permission after Dr. Seuss’s beloved Lorax. LoraxAg, LLC, is a western Massachusetts company that is seeking investors for its “Green Coal Technology” of a coal gasification and chemical production facility. The company, whose principals include Michael Sununu, the son of former New Hampshire governor John Sununu, has raised over $1 million in seed capital to build a high-sulfur coal factory. The name choice was a deliberate attempt to cloak their coal-and-chemical company as an eco-friendly venture.

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